Since 1896, average seasonal temperatures across the contiguous 48 states have increased by between 1.6 and 3 degrees Fahrenheit, with the most significant warming seen in winter temperatures, according to The United States Environmental Protection Agency.
As extreme temperature conditions and unpredictable weather patterns become more common, the environmental impact of traditional cotton farming—known for its high water consumption and pesticide use—can no longer be ignored. To combat this problem, Los Angeles-based denim manufacturer Twin Dragon Marketing Inc. (TDMI) is shifting toward fibers that are less taxing on the planet.
One example is its Atmos Collection, which offers a range of fabrics made from sustainable fibers and materials, including lyocell, pre-industrial waste cotton and high-grade recycled polyester, that require less resources and emit fewer greenhouse gasses during production.
A standout feature of the Atmos Collection is its versatility. Designed to seamlessly transition from one season to the next, these fabrics are perfect for a world where climate unpredictability is becoming the norm.
The innovative fibers used in the collection also offer temperature regulation, ensuring that wearers stay comfortable regardless of the weather. This adaptability not only makes the Atmos Collection a practical choice for consumers but also reduces the need for a constantly expanding wardrobe.
Eco-friendly features
The benefits of the Atmos Collection extend beyond environmental sustainability.
TDMI has crafted the fabrics with the wearer’s well-being in mind, offering unmatched comfort and ease of care. The sustainable fibers used are soft against the skin, providing a luxurious feel that traditional cotton struggles to match. Additionally, these materials are designed for durability and longevity, meaning each piece retains its quality and appearance through repeated wear and washing.
Moreover, the easy-care nature of the Atmos Collection’s fabrics means less energy and water are required for maintenance, further reducing the ecological footprint of each garment.
“By choosing Atmos, consumers are not only making a responsible choice for the planet but also investing in high-quality, long-lasting clothing that supports their lifestyle,” said Dominic Poon, founder and CEO of TDMI.
TDMI’s Atmos Collection also represents a significant step forward in the fashion industry’s journey toward sustainability. By prioritizing eco-friendly materials and innovative design, TDMI is not only addressing the immediate challenges posed by global warming but also setting a precedent for future generations of fashion.
“The Atmos Collection proves that it is possible to create beautiful, functional clothing that respects both the environment and the needs of the wearer, offering the perfect blend of eco-friendly materials, seasonal versatility and superior comfort,” said Poon. “It stands as a beacon of hope, demonstrating that the future of fashion can be both stylish and sustainable.”